Turned an inconsistent ad account into a reliable growth engine for an organic farm brand — delivering 3.37M EGP in revenue with a 9.35x ROAS over 15 months.
Performance Data
Performance Data
Performance Data
The brand sells organic farm products directly to consumers online. They had launched ads but were struggling with inconsistent performance — some months profitable, others at a loss. They had strong product quality and repeat customers, but couldn't figure out how to make paid acquisition consistently profitable.
The account had no clear structure — campaigns were mixing prospecting and retargeting audiences, creative testing was random, and there was no system for scaling what worked. The biggest challenge was building a predictable, repeatable growth engine for a brand in the competitive food/FMCG space where margins are tighter and order values are lower than typical e-commerce.
Restructured the full ad account with clear campaign tiers — cold prospecting, warm retargeting, and customer retention
Built audience segmentation based on purchase behavior, engagement depth, and website activity
Developed a creative testing system focused on product photography, recipe content, and lifestyle messaging
Implemented value-based optimization to focus ad spend on higher-AOV customers
Created a subscription and bundle-focused ad strategy to increase average order value
Built a systematic scaling protocol — only scaling ad sets that maintained ROAS above 7x for 5+ consecutive days
Launched seasonal campaigns around holidays and harvest periods to capture peak demand
Over 15 months, the brand generated 3.37M EGP in revenue with a blended 9.35x ROAS. We fulfilled 4,893 orders with consistent month-over-month growth. The systematic approach turned what was an unpredictable ad account into a reliable growth channel — with profitability maintained even during aggressive scaling periods.
"We knew our products were the best — we just had no idea how to sell them online. Within months, online became our biggest revenue channel."
Book a free growth audit. I will find what's working, cut what's not, and build a system that scales predictably.
Book Your Free Growth Audit