Took over a medical clinic's paid ads across three platforms, cut cost per lead by 74%, and built a funnel that converts 40% of leads into booked appointments.
Before
After
After
The clinic is a premium aesthetic and medical practice that was running paid ads across multiple platforms but hemorrhaging budget with a sky-high cost per lead. Despite spending heavily, lead quality was poor and the appointment booking rate was critically low. They needed someone to fix the funnel fast.
The clinic was advertising across Meta, TikTok, and Snapchat simultaneously — but with no unified strategy, inconsistent messaging, and landing pages that didn't convert. CPL was unsustainable and most leads were unqualified or never booked appointments. The challenge was to cut waste, fix the funnel, and make multi-platform advertising actually work together.
Audited all three ad platforms — identified wasted spend on broad audiences with no intent signals
Rebuilt campaign structure with platform-specific strategies (Meta for trust-building, TikTok for awareness, Snapchat for local reach)
Created new ad creatives focused on before/after results, social proof, and limited-time offers
Built dedicated landing pages with clear booking CTAs, trust signals, and WhatsApp integration
Implemented lead qualification at the form level — filtering out low-intent inquiries before they hit the sales team
Set up cross-platform retargeting to nurture leads who engaged but didn't book
Optimized bidding toward appointment bookings rather than just lead submissions
In just 3 months, CPL dropped by 74% across all platforms. The lead-to-appointment rate hit 40% — up from under 10% before the restructure. The clinic was generating 1,507 qualified leads per month, with TikTok and Snapchat becoming profitable channels for the first time.
"Within the first week, our reception team noticed the difference. The leads were actually showing up to their appointments."
Book a free growth audit. I will find the leaks, cut the waste, and build a funnel that actually books appointments.
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