How consolidating a fragmented account structure turned inconsistent spend into a predictable, high-ROAS growth engine.
Before
After
Performance Data
Performance Data
The brand had been running Meta ads for several months. They were getting some sales, but performance was inconsistent and mediocre -- ROAS sat at around 2.94, barely breaking even. They had 8 different campaigns running simultaneously, each with different structures and overlapping audiences. The account was a mess.
The core problem was fragmentation. Eight campaigns meant eight different budget allocations, audience overlaps, and creative strategies competing against each other. There was no clear structure for testing vs. scaling.
Creative was stale -- the same product shots recycled across campaigns. And the product pages weren't optimized for conversion -- visitors clicked ads but dropped off before purchase.
Over 5 months, ROAS went from 2.94 to an average of 6.62, peaking at 8.11x. Orders grew from roughly 117 in the first period to 466 -- a 292% increase. Total revenue hit 520K EGP. The account went from barely profitable chaos to a clean, predictable growth engine.
"For the first time, I'm not stressing about the ads. I focus on the product and the business — the ads just work."
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