A GCC fashion brand was losing money on every ad dollar. I rebuilt the account structure, localized everything, and turned both Meta and Snapchat into profit machines.
Before
After
Before
After
The brand was selling across multiple GCC countries. When I took over, they were bleeding money on ads — Meta ROAS was at 0.93 (losing money on every dollar spent), and Snapchat was generating almost no purchases despite decent traffic. They had been running ads for months with the same approach, hoping results would improve.
The brand was selling to 6 different GCC countries, each with different demographics, purchasing behaviors, and even different Arabic dialects. But they were running identical ads with identical targeting across all markets.
On top of that, Snapchat was being blamed as "a bad platform for us" — but the problem wasn't the platform. It was the funnel. The landing pages weren't localized, the offers didn't resonate with specific markets, and the tracking was a mess.
In just 3 months, the numbers told a completely different story.
The key insight: it wasn't a platform problem or a budget problem — it was a localization problem.
"We were blaming Snapchat for months. Mohamed showed us it wasn't a platform problem — it was a localization problem and a broken funnel. Same budget, completely different results."
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