Restructured a kidswear brand's entire Meta ad account and grew revenue +203% year-over-year — hitting 14.75x ROAS and fulfilling over 2,600 orders in 7 months.
Performance Data
Performance Data
Performance Data
The brand had been running ads but with inconsistent results and no clear scaling strategy. Revenue was flat despite decent product-market fit, and the account lacked structure to test and iterate efficiently.
The brand needed to break through a revenue ceiling without increasing budgets recklessly. The existing ad account had messy structure, overlapping audiences, and no systematic creative testing — making it impossible to identify what was actually driving results.
Audited the full ad account — identified audience overlap, budget waste, and underperforming creatives
Rebuilt account structure with clean campaign segmentation (prospecting vs retargeting vs retention)
Implemented proper exclusion audiences to eliminate internal competition between campaigns
Launched a structured creative testing framework — testing angles, formats, and hooks systematically
Built a retargeting funnel with dynamic product ads and urgency-based messaging
Scaled winning ad sets gradually using budget rules (never more than 20% increase per day)
Introduced seasonal and event-based campaigns to capture demand spikes
Over 7 months, total revenue grew +203% year-over-year. The brand hit a blended 14.75x ROAS across all campaigns and fulfilled 2,683 orders — all without increasing the ad budget proportionally. The structured approach meant scaling was profitable from month one of the rebuild.
"We were profitable but terrified to spend more. Now we spend 3x what we used to — and the results are better, not worse."
Book a free growth audit. I will find the waste, fix the structure, and map a scaling plan that actually works.
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