I'm Mohamed. I help B2C founders make their ads profitable by fixing what's actually broken — inside the dashboard and outside of it. This is the longer version of how I got here.
I'm a growth partner, not just a media buyer. I run paid ads on Meta, Google, TikTok, and Snapchat — and I take ownership of everything around them: tracking, offers, funnels, landing pages, creative direction, and the unit economics that decide whether the spend is actually profitable.
I work with B2C founders across MENA and global markets who want a partner who explains the why behind every decision — not a vendor who just sends screenshots.
My degree was in civil engineering. The plan was straightforward: graduate, join a firm, design things that would outlive me. Somewhere along the way, that plan stopped feeling like mine.
What I kept getting pulled toward was a different question — not how do you build a structure? but why do some businesses grow and others quietly die? Engineering didn't answer that. Marketing did. Or at least, it was the closest discipline I could find that sat on top of the real question.
So I made the leap, in mid-2020, with no safety net and no clear roadmap. Just the conviction that I'd rather be early and uncertain in the right field than competent and bored in the wrong one.
My first real job was at a mobile app startup. I worked directly alongside the co-founders, which meant I didn't get the sanitized version of marketing — I got the real thing. I sat in on product calls, sales debriefs, operations stand-ups, support tickets, the whole machine.
That detail mattered more than I realized at the time. Most people who learn paid ads learn them inside the dashboard. I learned them inside a business. From day one, I could see how a creative decision rippled into a customer support ticket, how a pricing change moved a CAC number, how a poor onboarding flow quietly torched everything a campaign brought in.
Ads were never a thing that lived alone for me. They were always the visible part of a much bigger system.
From that first role I moved into ecommerce, then into agency work, then into freelance. Across six years I've now worked with 128+ clients — D2C ecom brands, local clinics, service businesses, lead gen funnels, B2C SaaS, hotels, mobile apps. The industries had nothing in common. The pattern did.
Ads almost never failed because of a campaign setting. They failed because the offer wasn't strong enough to survive cold traffic, because tracking was a polite fiction, because the unit economics didn't actually support the target the founder had in their head, because the funnel quietly leaked everything the ads brought in, or because the creative system couldn't keep up with the spend.
The dashboard always showed the symptoms. The business behind the dashboard always explained the cause. After the 128th time of seeing that, I stopped pretending it was a coincidence.
The dashboard shows the symptoms. The business behind the dashboard explains the cause. Better media buying cannot carry a broken growth system forever.
Spending more on a broken system just makes the leak more expensive. Before we touch a budget, we get clear on the offer, the funnel, the tracking, the unit economics, and the goal. That's not delay — that's the actual job.
CTR, CPC, ROAS, CPM — they're useful diagnostics. They're terrible primary KPIs. The number that should drive every decision is the one your accountant cares about: contribution margin after ad spend. Everything else is a means to that end.
If you can't explain to your business partner what we're doing, why we're doing it, and what we expect to happen — I haven't done my job. You should never have to take my word for it. You should understand it.
If the math is broken before the budget, ads will only accelerate the loss. I'd rather lose the project on day one than waste your money proving it on day thirty.
Anyone who guarantees a number without seeing your account, offer, market, and tracking is selling you a feeling, not a forecast. I'll give you a range after the audit, with the assumptions written down.
You'll always know what's being tested, what's working, what isn't, and what's next. Reporting isn't a courtesy — it's how partnership works.
Sometimes the real constraint is stockouts, retention, cashflow, or a leaky funnel. Part of the job is telling you when paid is the wrong lever — and where the real one actually is.
I'm 27. I live and work out of Cairo, Egypt. I serve clients across MENA and global English-speaking markets. Most days look the same: deep work in the morning, client communication in the afternoon, learning at night.
The things that fuel the work:
"Mohamed Abo Khalil is a true professional — an exceptional marketer, not merely a media buyer. He brings genuine care, dedication, and passion to his work, supported by strong organization and refined skills that consistently lead to excellent results. His strategic thinking is grounded in logic, deep industry study, and a comprehensive understanding of what the market truly needs."
Book a free 30-minute growth audit. I'll take an honest look at your funnel, creatives, messaging, and growth foundations — and tell you what I'd fix first. No pitch, no pressure. If we're not the right fit, I'll say so on the call.
Thanks for reading this far.— Mohamed