Terms & Conditions

1. Agreement to Terms

By accessing or using the website of Mohamed Abo Khalil ("MAK," "I," "me," or "my"), you agree to be bound by these Terms & Conditions. If you do not agree with any part of these terms, you should not use this website or engage my services.

2. Services

I provide performance marketing and media buying services, including but not limited to:

• Paid advertising management across Meta, Google, TikTok, and Snapchat
• Growth strategy and consulting
• Conversion rate optimization guidance
• Creative strategy direction
• Funnel and offer auditing

All services are provided on a project or retainer basis as agreed upon in a separate service agreement or proposal.

3. Client Responsibilities

When engaging my services, you agree to:

• Provide accurate and complete information about your business, products, and services
• Grant necessary access to ad accounts, analytics platforms, and other required tools
• Respond to communications in a timely manner
• Ensure your products, services, and business practices comply with applicable laws
• Maintain adequate ad spend budgets as recommended and agreed upon

4. Payment Terms

Payment terms, including fees, billing cycles, and payment methods, will be outlined in your individual service agreement. Unless otherwise agreed:

• Invoices are due upon receipt or as specified in the service agreement
• Late payments may result in suspension of services
• Ad spend budgets are separate from service fees and are paid directly to the ad platforms

5. Results & Guarantees

While I employ proven strategies and methodologies developed across 128+ client engagements, I cannot guarantee specific results, including but not limited to ROAS targets, revenue figures, or conversion rates. Performance marketing outcomes depend on numerous factors including market conditions, product quality, competition, budget, and timing.

Case studies and results shown on this website represent actual client outcomes but should not be interpreted as guaranteed results for new engagements.

6. Confidentiality

Both parties agree to maintain confidentiality of proprietary information shared during the engagement. This includes but is not limited to:

• Business strategies and financial data
• Ad account performance data
• Customer data and lists
• Proprietary processes and methodologies

7. Intellectual Property

All strategy documents, audit reports, and deliverables created during an engagement are the property of the client upon full payment. General methodologies, frameworks, and processes remain my intellectual property.

8. Termination

Either party may terminate the service agreement with written notice as specified in the individual service agreement. Upon termination:

• All outstanding payments become due immediately
• Access credentials will be returned or revoked as appropriate
• A transition period may be provided as outlined in the service agreement

9. Limitation of Liability

To the maximum extent permitted by law, I shall not be liable for any indirect, incidental, special, or consequential damages arising from the use of my services, including but not limited to lost profits, lost data, or business interruption.

10. Website Content

The content on this website is provided for informational purposes only. While I strive to keep information accurate and up-to-date, I make no warranties about the completeness, reliability, or accuracy of this information.

11. Governing Law

These terms shall be governed by and construed in accordance with applicable laws. Any disputes arising from these terms or related services shall be resolved through good-faith negotiation first, and if necessary, through appropriate legal channels.

12. Changes to Terms

I reserve the right to modify these terms at any time. Changes will be effective immediately upon posting to this website. Your continued use of the website or services constitutes acceptance of the updated terms.

13. Contact

For questions about these terms, please contact me at: hello@moabokhalil.com