Calculators, checklists, templates, and playbooks I actually use with clients. Built to help founders make sharper growth decisions, fix what's leaking before scaling spend, and stop confusing motion with progress.
"Most growth problems aren't ad problems. They're system problems wearing an ad-account costume."
One tool is live. The rest are on the way — every release goes out free to the email list first.
Find out if your business can actually grow profitably with paid ads — before you spend another dollar. The calculator translates your real business numbers into a clear verdict, the targets your campaigns should respect, and the levers to fix outside the ad account if the math doesn't work yet.
Use the toolA guided diagnostic that scores your account on the foundations that actually move growth — tracking, structure, audiences, creative system, and offer alignment — then tells you what to fix first. The same lens I use before quoting on a turnaround.
In the build queue.A Notion template to plan, run, and read creative tests like a system — angles, hooks, formats, sample size — so the creatives that actually grow the business surface faster, instead of the ones that just spent the budget.
In the build queue.A clear decision framework for when to push budget, when to hold, and when to pull back — so you scale revenue without quietly torching the unit economics that made the business profitable in the first place.
In the build queue.Tell me the part of growing your business that feels guess-y, repetitive, or hard to think clearly about. If it's something I can turn into a free tool that helps more founders, I'll build it — and credit the idea to you.
Tell me what to build