Plug in your real numbers. In under a minute, the calculator tells you three things every founder should know before pushing more budget: whether the math actually supports growth right now, the targets your campaigns should be built against, and the business-level levers to fix first if it doesn't. Strategy, not dashboard optimisation.
This isn't a content upgrade disguised as a tool. It's the same thinking I use on day one of a paid client engagement — turned into something you can use yourself, in a few minutes, for free.
I send the calculator straight to your inbox so you can keep it, reopen it, and come back to your numbers later.
The tool adapts for ecommerce, lead gen, or SaaS — no generic one-size-fits-all CAC framework.
You'll know if you're ready to scale, what target to work from, and the first lever to fix if you're not.
Based on your real contribution margin, CAC ceiling, breakeven ROAS, and payback — not opinions and not dashboard vibes.
Your maximum CAC, breakeven ROAS, healthy working target, and the monthly budget a real growth goal would actually need.
Interactive levers and plain-English recommendations on the things that actually move growth: AOV, pricing, close rate, churn, retention, offer strength.
If you're already spending on ads or you're about to, this shows whether the business can support that decision.
I've spent 6+ years scaling 128+ brands across Meta, Google, TikTok & Snapchat. The pattern is the same almost every time: ads don't fail because of bidding or creative — they fail because the unit economics were never grounded and the targets were never set from real numbers. Margins too thin. AOV too low. Close rate too weak. Churn too high. The math never supported scale in the first place.
So I built this. Plug in your numbers. Get the verdict, the ceilings, the target a campaign should be built against, the budget that target would actually need — and a ranked list of business-level levers you can pull outside the ad account to fix what's actually holding you back. If the math still doesn't work, that's a conversation worth having.
Drop your email and I'll send the tool. In a few minutes you'll know whether your business is ready to scale paid acquisition, what targets to work toward, and which growth levers to pull first if it isn't.
Rather talk it through with me directly?
Book Your Free Growth Audit I'll review your funnel, creatives, and messaging, and tell you exactly what to fix first. No commitment, no pitch — just clarity.This tool is still a work in progress — if you hit a bug, spot a weird output, or want to suggest an input that's missing for your business model, email me and I'll fix it.